APViewpoint is an online community forum designed exclusively for financial advisors, financial planners, registered representatives, and other individuals who work directly with individuals and institutions to help with their investing and financial needs. APViewpoint is free to join and advertising-free. Financial professionals use APViewpoint to:

  • access a secure, private, and focused environment where advisors can share their expertise, experiences, and knowledge with like-minded colleagues and learn in the process.
  • interact with industry luminaries who are regular contributors to the conversation on varied and timely topics including investing strategy, sales techniques, regulatory issues, business best practices, technology and current events.
  • take advantage of the articles and commentaries published and curated by Advisor Perspectives, which provides actionable insights related to investment strategy and the economy, as well as interviews with thoughts leaders in the investment industry.

APViewpoint is the brain-child of founder and CEO, Robert "Bob" K. Huebscher. Bob first launched Advisor Perspectives in 2007 following a 25-year career in the financial services and information technology industry. In 1982, he founded the Investment Software Division of Thomson Financial, and oversaw the introduction and development of its flagship product, PORTIA, currently the leading portfolio management system for buy-side investors. In 1990, he founded Hub Data, a redistributor of market data and corporate action information. He sold Hub Data to Advent Software in 1998, and this business continues today as Advent Market Data. He was an officer of Advent until 2002. Beginning in 2003, he served as a consultant to a number of businesses in the wealth management industry. Bob has a BA from Connecticut College and an MBA from Harvard University. He serves on the boards of several local charities.